THAIFEX-HOREC Asia 2024: Plant-Based Milk Steals the Vegan Show at Thailand Trade Fair

At the THAIFEX-HOREC Asia trade fair in Bangkok, plant-based milk stole the show with innovative offerings from various startups. One notable product was malted oat milk powders from Oatbedient, offering convenience and nostalgia in a range of flavors. The event also showcased clean-label and barista milks, with companies like Milklab and The Alternative Dairy Co. presenting their offerings geared towards coffee consumption.

Singapore's Noomoo stood out with a range of plant-based milks, including coconut and oat varieties designed specifically for different coffee preparations. The company aims to capture market share in Asia's oat milk market and expand to countries like Thailand, Indonesia, and South Korea. The rise of barista milk products reflects a growing interest in specialty coffee and sustainable drinking rituals in the region.