The Aussie Plant-Based Co: All G Foods Spins Off Vegan Meat Brand to Focus on Precision Fermentation Dairy Proteins

Australian vegan companies Love Buds and vEEF have joined forces to form The Aussie Plant-Based Co, with the aim of expanding access to plant-based products across 6,000 distribution points in Australia. All G Foods, a portfolio company of Agronomics, is spinning off its Love Buds brand to focus on precision fermentation dairy proteins. The company aims to achieve price parity and develop animal-free bioidentical lactoferrin through precision fermentation research and development.

The Aussie Plant-Based Co is set to cater to a growing market of Australians reducing their meat consumption, with a recent study showing that nearly a third have cut back on meat. With a focus on taste and health credentials, the new brand hopes to accelerate the adoption of plant-based alternatives and contribute to a greener planet. Regulatory approval remains a challenge for startups in the sector, but with strong synergies between the two companies, The Aussie Plant-Based Co is poised to succeed in meeting the shifting consumer preferences towards plant-based products.