The Biggest Veganuary Food Launches For 2025

Veganuary 2025 has officially begun with a variety of new plant-based food launches to keep the plant-based party going. Founded in 2014, Veganuary has grown into a nonprofit advocating for meat-free diets and has seen significant growth in participants and lasting diet changes. Celebrity chefs and stars are also supporting the event with their go-to plant-based recipes.

Some of the biggest food launches for Veganuary 2025 include Beyond Smash burgers at Tesco, The Tofoo Co's tofu quartet, Aldi's Tempura Frickles, Vivera Protein Bites, THIS Isn't Chicken Kyiv and Wings, Moving Mountains 'Superfoods' range, Wahaca's Veganuary menu, Leon's Veganuary menu, and Tortilla's Beyond Steak Chimichurri Burrito. These new products offer a wide range of plant-based options to support those participating in Veganuary and beyond.