The Body Shop, known for being the first global beauty brand to exclusively stock vegan-certified products, is no longer 100% vegan. After less than two years of this milestone, the British company has reintroduced non-vegan ingredients into some of its products. The decision was made without an official update, but a spokesperson confirmed that a few specific product ranges now contain animal-derived ingredients, leading to the update of product descriptions and marketing.

One vegan content creator, Nicole Whittle, broke the news on her blog after receiving a direct message from The Body Shop. The company stated that while all product formulas are vegetarian and the majority are still vegan, the reintroduction of beeswax in specific products means they can no longer claim to be 100% vegan. The lack of effective communication about this change has led to criticism for what is seen as an erosion of trust by consumers who were initially drawn to the brand for its vegan offerings.