‘The Breakfast Club’ Stops Serving Meat At Flagship London Restaurant For Veganuary

The Breakfast Club, a popular UK restaurant chain known for its all-day breakfast, has temporarily removed all meat items from the menu at its flagship London outlet in Soho for Veganuary 2023. Instead, diners can enjoy a variety of vegetarian and vegan options, including tofu scramble, plant-based sausage and bacon, and vegan-friendly pancakes. The restaurant chain has committed to offering a vegetarian and vegan menu at all 13 of its branches as a permanent fixture.

To develop the new permanent menu items, The Breakfast Club collaborated with prominent alternative protein names such as La Vie and Redefine Meat. The restaurant emphasized that while it is not going completely vegan, increasing vegan and vegetarian options is a wise decision for the planet. The Breakfast Club in Soho will continue to serve an entirely vegan and vegetarian menu until January 31, 2023.