The Chef Behind Watermelon Ham Is Back with “The Possible Burger,” Made From Another Melon

Chef Will Horowitz, known for creating the viral Watermelon Ham in 2018, is back with "The Possible Burger," made from fresh cantaloupe instead of meat. The California Cantaloupe Advisory Board unveiled this innovative burger at a conference aiming to showcase the fruit's versatility and appeal to Generation Z consumers looking to reduce their meat consumption. While the Impossible Burger was created to be commercially viable, The Possible Burger is designed for home cooks willing to dedicate time to create something innovative.

Chef Horowitz reimagined cantaloupe as the star of the plate by curing and smoking slightly under ripe cantaloupe to create a unique burger experience. Other fruits and vegetables, such as jackfruit, mushrooms, eggplant, cauliflower, and beets, have also been successfully repurposed as meat substitutes, offering a variety of options for plant-based alternatives to traditional meat dishes.