The Cinnamon Kitchen: Celeb-Favourite Indian Vegan Bakery Lands Shark Tank Deal at $1.4M Valuation

The Cinnamon Kitchen, an Indian vegan bakery, recently secured a ₹60 lakh ($72,000) investment from Aman Gupta on Shark Tank India, valuing the brand at ₹12 crores ($1.44M). Founded by Priyasha Saluja after being diagnosed with PCOS, the bakery offers a range of plant-based products like cookies, cakes, and granola. The brand attracted attention from Bollywood celebrities and impressed the Sharks with its financial growth, leading to the successful deal.

Despite initial criticism about the brand's packaging and focus, Saluja's impressive numbers and projected sales of ₹6 crores this year convinced Gupta to invest at a 5% stake. The deal, which values The Cinnamon Kitchen at ₹12 crores, puts the vegan bakery in a select group of plant-based businesses to have appeared on Shark Tank India. With the investment and exposure from the show, the brand hopes to increase its sales and appeal to the growing demand for plant-based foods in India.