The Cultured Hub, a joint venture between Migros, Givaudan, and Bühler Group, has expanded its operations to include plant cell culturing technologies for cocoa, coffee, and citrus cell lines. The development was introduced at the Cultured Plant Cell Event 2025, showcasing the potential for alternative ingredient production. The expansion aims to address challenges in global agricultural supply chains and provide infrastructure for cultivating plant cells for food and ingredient applications.

The event brought together start-ups, researchers, and industry professionals to discuss the technical and commercial potential of plant cell culturing. While the sector shows promise for climate-resilient sourcing, it faces high costs and technical complexities. The Cultured Hub offers pilot-scale infrastructure and technical expertise to support emerging companies in scaling up their plant cell culturing operations, creating a shared platform for innovation in cultivated meat, precision fermentation, and plant cell culturing technologies.