The European Union is working on regulations that would ban the use of certain meat-related terms on plant-based and cultured meat products. Terms such as bacon, steak, and wings could be replaced with descriptors like "smoky strips" or "plant-based slices." While the agreement aims to enhance transparency and consumer choice, experts argue that it could actually confuse consumers and make it harder for them to choose healthier options.

Critics of the ban on meat-related terms argue that it does not address the real challenges that farmers face and is merely a distraction. The agreement is not yet officially in force and still needs to be endorsed by the Council and the Parliament, leaving room for potential legal challenges. Groups like the UK's Vegetarian Society are encouraging the public and brands to speak up and demand a reconsideration of the rules.