‘The Hidden Battle In Our Food System’: New Report On Meat Industry Disinformation

A new report from The Freedom Food Alliance highlights how the meat and dairy industry uses misinformation and disinformation to shape public opinion and influence policies, ultimately undermining sustainability efforts. The report, titled Harvesting Denial, Distractions, & Deception, reveals tactics used by the animal agriculture industry to downplay the negative impact of their practices on the environment and public health.

The study's lead author, Nicholas Carter, emphasizes the urgent need for action to combat the disinformation war being waged by animal agriculture giants. Despite industry backlash, scientific evidence supports the shift towards sustainable, plant-based diets, as animal agriculture is a significant contributor to global greenhouse gas emissions and environmental degradation. The report calls for robust legislation, an end to greenwashing, and increased transparency in food choices to combat the impact of disinformation campaigns on public health and the planet.