The Internet Has Crowned a Summer 2025 Drink, and It’s Oat Milk Strawberry Matcha

The market for matcha, a vibrant green tea powder, has been rapidly growing and is projected to exceed $7.4 billion by 2030. Matcha is popular for its visually appealing color, refreshing grassy flavor, and balanced energy boost due to its caffeine and L-theanine content. The versatility of matcha makes it ideal for creative drinks, with one of the most popular combinations being strawberry matcha.

Strawberry matcha, a blend of strawberries and matcha, originated in San Francisco at Boba Guys in 2011 and has since become a staple on their menu. Making strawberry matcha involves preparing matcha paste, mixing in strawberry purée, ice, and milk, then layering the matcha on top. There are also pre-made strawberry matcha powders available from brands like Ancient Roots, Morning Made, and Chamberlain Coffee for a convenient way to enjoy this trendy drink.