The Kraft Heinz Not Company Launches Plant-Based Chipotle Mayo and Mac & Cheese Cups

The Kraft Heinz Not Company has recently introduced two new plant-based products - NotMayo Chipotle Squeeze and Kraft NotMac & Cheese Cups. NotMayo Chipotle Squeeze is a spicy condiment designed for sandwiches, French fries, burgers, and more, catering to the increasing demand for chipotle-flavored options. The product is vegan-friendly, kosher, and comes in a convenient squeeze bottle retailing for $4.99.

Kraft NotMac & Cheese Cups are plant-based, microwaveable mac & cheese cups that aim to provide convenient vegan options for younger consumers. Claimed to taste like classic Kraft Easy Mac, these cups can be prepared in just 3.5 minutes and come in Original Flavor, sold in a four-pack for $6.99. The Kraft Heinz Not Company, a joint venture between Kraft Heinz and Chilean food tech company NotCo, is focused on filling gaps in the plant-based market by offering a variety of plant-based alternatives across different categories.