The Kraft Heinz Not Company’s First Plant-Based Meat Launch: Oscar Mayer NotHotDogs and NotSausages

The Kraft Heinz Not Company has launched its first plant-based meat products, NotHotDogs and NotSausages, in collaboration with Oscar Mayer. This marks the first meat alternative product from Oscar Mayer, a subsidiary of Kraft Heinz known for its processed meat products. The plant-based products are set to roll out in major US retailers later this year after debuting at Expo West, with plans to expand into additional categories and internationally.

The launch of the plant-based products is seen as a smart move to attract new consumers to the category, especially in the US where the plant-based sector has faced challenges. The company aims to meet the growing demand for vegan options from trusted brands, leveraging NotCo's AI technology and the reputation of the Oscar Mayer brand. With the US plant-based market projected to grow significantly in the coming years, the new products are designed to address the taste and texture concerns of consumers and drive growth in the plant-based meat category.