The Kraft Heinz Not Company Unveils Vegan Cheese Made With AI

The Kraft Heinz Company has partnered with NotCo to unveil three new vegan sliced cheese flavors in the US. These plant-based cheeses, made with AI technology, come in cheddar, provolone, and American styles and are ideal for grilling due to their melting properties. NotCo, a Chilean food tech company, uses its AI platform Giuseppe to analyze animal product structures at a molecular level and create vegan alternatives using only plant-based ingredients like chickpea and coconut oil.

The rise of the vegan cheese market, valued at USD 2.43 billion in 2021, is driven by increasing awareness of the environmental and health impacts of dairy products. The Kraft Heinz Not Company is expanding rapidly, with plans for international growth in 2024. With consumers demanding cruelty-free alternatives to traditional dairy products, the partnership between Kraft Heinz and NotCo aims to transform the way people enjoy plant-based foods and contribute to a more sustainable food industry.