The Laughing Cow Plant-Based Debuts in Canada Following UK & US Launches

Bel Group Canada has introduced The Laughing Cow Plant-Based cheese to the Canadian market, following successful launches in the UK and US. The dairy-free cheese product, made with almonds from a sustainable supplier in Spain, comes in the Garlic & Herbs variety in Canada. Bel Group focused on perfecting the taste, texture, and quality of the plant-based cheese based on consumer feedback.

Vice President of Marketing at Bel Group Canada, Marie-Eve Robert, emphasized the importance of collaborating with consumers to deliver a satisfying product experience. The company aims to balance its portfolio with 50% dairy and 50% fruit and plant-based products by 2030. The Laughing Cow Plant-Based cheese will be available in major grocery stores across Canada, catering to diverse dietary expectations and promoting sustainable food options.