The Liver King “Wrong” About Carnivore Diet—Just Don’t Tell His Supplement Customers

The Netflix documentary, Untold: The Liver King, showcases Brian Johnson (aka the Liver King) promoting the carnivore diet, which consists of unprocessed animal products. However, nutrition experts argue that this diet lacks essential nutrients and plant-based foods necessary for optimal health. Research suggests that early humans primarily consumed gathered foods like fruits and seeds, rather than a meat-heavy diet like Johnson promotes.

Despite being exposed as a fraud and admitting he was "wrong" about the carnivore diet, Johnson's supplement brand, Ancestral Supplements, continues to thrive. Like many wellness influencers, Johnson uses fear-based language to sell his products, claiming that the modern world is toxic and only ancestral eating can support health. However, experts warn that influencers like Johnson often lack medical training and may be spreading misinformation for profit. Ultimately, the paradox of wellness influencer culture lies in the fact that extreme diets and sensational claims attract attention, while moderation and balanced nutrition may not go viral.