Califia Farms has introduced a new line of fruity drinks called Creamy Refreshers, which combine fruit juice with coconut cream, targeting the growing trend for flavoured plant-based milk. These dairy-free refreshers have less sugar than leading competitors and are aimed at Gen Z and millennial consumers who are looking for lower-sugar juice options. The refreshers come in four flavors and are available nationwide at various retailers.

Innovation in the plant-based milk sector is on the rise, with companies like Califia Farms tapping into the opportunity for flavored alternative milk products. Sales of milk alternatives have been increasing, particularly for multi-ingredient milks and coconut milk. Califia Farms is not the only brand capitalizing on this trend, with other companies releasing flavored plant-based milk products to meet consumer demand for innovative and indulgent dairy-free options like flavored cream liqueurs, pea protein shakes, and vanilla or caramel flavored milks.

Overall, the trend for flavored plant-based milks is growing both in the US and internationally, with brands like Califia Farms and others introducing new products to cater to consumers looking for dairy-free alternatives that are both delicious and sustainable.