The Tofoo Co Is Launching Four New Products In Time For Veganuary

The Tofoo Co is set to launch four new tofu products before the end of the year, just in time for Veganuary 2025. The new range includes a Stir Fry Block marinated with soy, ginger, and garlic; Veggie Balls made with a tofu-vegetable blend and Italian spices; Sweet Chili Cubes with a sticky marinade; and "deliciously moreish" Tofu Dippers. These products are designed to attract new users to try tofu for the first time and will be available in different supermarkets by the end of December.

Despite a broader decline for alternative proteins, The Tofoo Co's sales are up 18.7 percent, with volumes growing 15.2 percent. Growth investor Comitis Capital recently acquired the brand, which has seen momentous growth in 2024. The Tofoo Co now holds a 55 percent share of the tofu category and has plans for further expansion with new and existing customers across different channels. The new tofu products will be available in various supermarkets, including Waitrose, Tesco, Sainsbury's, and Asda, by the end of December.