The Tofoo Co Launches Two New Products For Summer

The Tofoo Co, the UK's leading tofu brand, is introducing two new products for the summer season: a Thai Burger and Southern Fried Pieces. The Thai Burger combines spiced tofu and vegetables for a plant-based option for barbecues, while the Southern Fried Pieces offer two tofu fillets in a crispy southern-style coating. These new products follow the success of Tofoo Katsu and are ideal for wraps, burgers, or served with chips and slaw.

The Thai Burger will be available in Waitrose stores for £3, while the Southern Fried Pieces can be found in Tesco at the same price. The Tofoo Co has seen significant growth in popularity, with a 55% share of the UK tofu category. The brand's success is attributed to the increasing demand for natural plant-based alternatives, as consumers are seeking out less processed vegan options over traditional meat substitutes.

The Tofoo Co continues to expand its range of products, enticing new consumers to try tofu for the first time. With a focus on natural and high-quality plant-based options, the brand is positioned to meet the growing demand for healthier and more sustainable food choices in the UK market.