Since returning to the White House in 2024, the Trump administration has made controversial moves that have impacted the vegan food industry. Changes to the US Food Pyramid, favoring animal-based foods over plant-based options, have raised concerns among experts who highlight the importance of whole grains for health. The administration's push to reintroduce whole milk in schools has been met with criticism due to the health risks associated with dairy consumption.

Additionally, tariffs implemented by the administration could drive up food prices, impacting consumers, while the disregard for the environmental impact of meat consumption adds to the administration's negative stance on climate change. Despite these challenges, some unexpected victories for vegans have emerged, such as easier access to dairy-free milk alternatives in schools. The administration's strategic use of food as a weapon in the culture wars has also influenced public perception of plant-based diets, though some remain optimistic about the continued growth of the plant-based food sector.