The Vegan Burger Is Still King, Says Grubhub. And 2024 Will Be Even Bigger for Plant-Based Menus

Grubhub's food trends report shows that more Americans are embracing plant-based food, with the United States vegan food market projected to grow to $21 billion by 2026. Restaurants are capitalizing on this trend by incorporating a variety of plant-based options, including vegan burgers, plant-based meat substitutes, and dairy-free alternatives. Sustainability, immersive dining experiences, modernized comfort food, and flavor tourism are also key trends shaping the culinary landscape.

In response to rising consumer demand, restaurant operators are focusing on providing online experiences, current Google Business profiles, social media engagement, QR code menus, and online ordering platforms. In terms of ingredients, vegan eggs, alternative milk options, botanical ingredients, and zero-proof spirits are becoming staples in restaurants. This culinary journey of 2024 is expected to continue highlighting vegan options, sustainability, immersive experiences, and nostalgic comforts.