The Vegan Society Reveals Its Redesigned Vegan Trademark

The Vegan Society has unveiled a redesigned Vegan Trademark, replacing the previous certification mark used since 1990. The new identity features interconnected "V" shapes that double as tick marks, incorporating the Society's name into the design itself. This redesign comes in anticipation of the EU's Empowering Consumers for the Green Transition Directive, which will require independent certification for environmental labels starting September 2026.

More than 73,000 products are now certified under the Vegan Trademark, a significant increase from the 70,000 figure reported in July. Phaedra Appleton, Head of Innovation and Development at The Vegan Society, emphasized the new design's focus on assurance, credibility, and confidence throughout the certification process and in the final product. The inclusion of The Vegan Society's name in the redesigned trademark aims to enhance trust and assurance for consumers when purchasing vegan products.