Amsterdam has become the first capital city in the world to ban meat advertising in public spaces, as part of a larger effort to promote sustainable food system change. The move was driven by the Party for the Animals and the Green/Left party, with the goal of reducing the city's carbon emissions associated with meat production. The ban on meat advertisements will apply to all public spaces in Amsterdam, including bus stops and street billboards.

The Netherlands has been at the forefront of promoting sustainable food habits, with Haarlem also enacting a similar ban on meat advertising in 2022. The Dutch government has also announced a plan to reduce the number of farmed animals in the country, and pig numbers in the Netherlands have already fallen below 10 million for the first time. These efforts are part of a larger push towards a more plant-based diet and a reduction in the environmental impact of animal agriculture in the country.