The Vegetarian Butcher and Vivera Join Forces to Form The Vegetarian Butcher Collective

Vivera and The Vegetarian Butcher have come together to form The Vegetarian Butcher Collective, a new company representing both plant-based brands. With headquarters in the Netherlands, the organization aims to continue creating delicious plant-based food for consumers to enjoy. The acquisition by Vivera earlier this year, following Unilever's ownership, marks a new chapter for The Vegetarian Butcher as it looks to build on its global presence in the plant-based market.

The collaboration between Vivera and The Vegetarian Butcher is seen as a significant move in the European plant-based food industry. With Vivera's expertise in retail channels and The Vegetarian Butcher's established presence in foodservice, the merged entity is expected to cater to a wider customer base. The Vegetarian Butcher Collective plans to lead the food revolution, with a renewed focus on agility, courage, and passion, as they strive to promote plant-based eating as essential for a sustainable future.