The Vegetarian Butcher Brings Chick’n Crispeace and No Misteak to Germany and Austria

The Vegetarian Butcher, a Dutch plant-based meat brand, has introduced two new products in Germany and Austria through Langenhagen-based Uplegger Food Company GmbH. Chick’n Crispeace is a breaded chicken-style product that comes in 180g packs, while No Misteak is beef-style steak strips in a 160g format. Both products offer contrasting textures to cater to consumers looking to incorporate plant-based options into their familiar dishes, with Chick’n Crispeace boasting a crispy coating and No Misteak offering tender strips.

Uplegger, a distributor with a long history dating back to 1884, now represents The Vegetarian Butcher in the German and Austrian markets. The company serves as a full-service distributor for over 20 international brand partners in the German-speaking region. The Vegetarian Butcher Collective, formerly owned by Unilever and now part of Vivera, has been establishing its own supply chain in the region since separating from its previous owner, with recent moves including foodservice fulfilment shifting to Bochum-based DFS Dewender Food Service in August.