The Vegetarian Butcher Brings Spicy Vegan Schnitzel to Germany as Southern Fried Chicken Trends Globally

The Vegetarian Butcher, a Dutch brand owned by Unilever, has launched a new vegan chicken product called the ‘Pepperfect Chick’n’ in Germany. This spicy vegan schnitzel aims to cater to the trend towards American fried chicken, with fillets made from soy proteins and enriched with vitamin B12. Globally, there is a rise in popularity for spicy chicken products, with trends such as “swicy” (sweet and spicy) gaining momentum in the US and Southern fried chicken being enjoyed by many in the UK and Japan.

The Vegetarian Butcher is known for staying on top of food trends, releasing innovative plant-based products such as a cod fish alternative and a vegan kebab skewer. In a recent partnership with The EVERY Co, the brand aims to enhance the texture and nutritional profile of its products using EVERY EggWhite, a clean-label ingredient created through precision fermentation. This collaboration further aligns with The Vegetarian Butcher’s mission to release animals from the food chain while preserving the taste and texture of its plant-based offerings.