The World’s First Biodegradable Water Bottle Launches at Erewhon

Los Angeles-based startup 'Whatrr' has partnered with Erewhon to combat plastic pollution by launching the world's first biodegradable water bottle. The innovative bottle, which biodegrades at an astonishing rate of 85.5% in just 3.5 years, is a game-changer in the beverage industry. Available at all 10 Erewhon locations in Los Angeles and online, the biodegradable bottles offer consumers an eco-friendly option that doesn't sacrifice convenience or performance.

Steven Luis Howell, founder and CEO of Whatrr, envisions the biodegradable bottle as more than just a product but a movement towards a sustainable future. With plans for rapid expansion and new retail partnerships on the horizon, Whatrr is poised to make a significant impact in the fight against plastic pollution. Los Angeles serves as the perfect launchpad for this revolutionary product, where innovation meets a strong commitment to sustainability.