The World’s Largest Dairy Company Just Launched A Plant-Based Milk Brand

Lactalis Canada, a subsidiary of the French dairy giant, has launched Enjoy, a new plant-based milk brand aimed at health-conscious consumers. The lineup includes oat, almond, and hazelnut milks, all with a high protein content of 8g per serving. The move into non-dairy products aligns with Lactalis's climate goals to reduce emissions and reach net-zero operations by 2050.

The introduction of Enjoy comes after Lactalis Canada converted one of its facilities into a vegan hub, with the support of a government grant. This decision reflects the growing plant-based milk market in Canada, which nearly doubled in value from 2019 to 2023. By entering the plant-based industry, Lactalis demonstrates confidence in the potential of dairy alternatives and their ability to meet consumer demands for high-quality and sustainable products.