Ben & Jerry’s is making a major change to its vegan ice cream flavors by switching to a new oat-based formula for all 19 non-dairy options by Spring 2024. The company has been experimenting with various base ingredients since launching its non-dairy line in 2016, including almond milk and sunflower butter. The shift to oat milk aligns with consumer demand for oat-based options and aims to make the non-dairy line more accessible to those with dietary restrictions or allergies.
The transition to oat milk reflects Ben & Jerry’s commitment to sustainability and meeting the needs of a wider range of consumers. The new formula is expected to enhance the flavor and texture of the non-dairy ice creams, allowing the rich flavors to shine through while still delivering the chunky and swirly experience customers expect from the brand.
*This summary was generated using AI.
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