According to The Vegan Society, the US leads the world in alternative protein producers, while countries in Asia-Pacific show strong trends in consumption and availability of plant-based food. A new report from the charity reveals that despite negative media coverage, consumer perceptions of veganism are mostly neutral and even lean positive in many cases, with India having the highest share of meat-free eaters globally.

The report also highlights where alternative protein innovation is thriving, with the US having the highest number of companies in this sector but Singapore leading in businesses per capita. In terms of vegan-friendly dining environments, New Zealand tops the list per capita, with the US having the most restaurants with plant-based options. The research suggests that there is a growing global interest in plant-based eating, with consumers, businesses, and restaurants all contributing to the growth of veganism worldwide.