These Days, Arnold Schwarzenegger Is Eating a Lot Less Meat. So Are His Fellow Austrians.

Arnold Schwarzenegger, a well-known bodybuilding icon, has significantly reduced his meat consumption by 80 percent, aligning with a broader shift towards plant-based eating observed in Austria and Europe. A recent survey conducted by ProVeg International revealed that Austria is seeing a rise in veganism, with 51 percent of Austrians reducing their meat consumption. Schwarzenegger, who advocates for reducing meat consumption for health and fitness, has incorporated more plant-based foods like veggie burgers, pea protein, and lentils into his diet.

The Smart Protein project in Europe aims to build a more sustainable food system by developing healthy alternatives to animal foods and has observed a growing interest in plant-based diets across Europe. Health and environmental concerns are driving Europeans to reduce their meat consumption, with 47 percent citing health as a motivator. The survey also indicates a surge in flexitarianism across generations and countries, with an increasing number of Europeans consuming plant-based alternatives each week. Arnold Schwarzenegger's advocacy for plant-based diets has played a crucial role in breaking stereotypes and promoting the benefits of plant-based eating.