THIS and Planted Launch Plant-Based Chicken NPDs in UK as Vegan Chicken Market Soars

THIS and Planted, two major players in the plant-based meat industry, have both launched new vegan chicken products in the UK. THIS introduces THIS™ Isn’t Chicken Shawarma, made from soy and fava bean protein with a blend of spices, offering a hyper-realistic texture. Planted debuts Chicken Tikka Skewers, coated in a flavorful marinade, with reduced CO2 emissions and water usage compared to traditional poultry products.

The market for plant-based chicken is expected to grow rapidly, with a projected CAGR of 16% until 2032. Both companies are seizing the opportunity to capitalize on the rising demand for vegan chicken products. With strategic launches and a focus on sustainability, THIS and Planted are navigating the evolving consumer preferences in the plant-based food industry to establish themselves as key players in the market.