This Eggless Mayo Returns After a 4-Year Hiatus. Can It Disrupt the $11 Billion Mayonnaise Market?

After a four-year hiatus, California company Eat Just has announced the return of its popular vegan condiments, Just Mayo and Just Ranch. Fans had been eagerly awaiting the comeback of these mung bean-based mayo and ranch products, which had been discontinued in the past. The decision to bring back these products comes after years of customer feedback and requests, with the company choosing to start with the most popular flavors.

Eat Just's move to reintroduce these condiments into the $11 billion mayonnaise market comes as new players have entered the vegan condiment landscape, contributing to the diversification of plant-based options available to consumers. With the increasing demand for plant-based products, the return of Just Mayo and Just Ranch is a strategic business decision to meet customer preferences and maximize revenue for the company.