This Family Farm Raises Dogs for Meat—and We’re Kind of Obsessed

Elwood’s Organic Dog Meat farm raises dogs for meat in a sustainable, ethical manner, aiming to draw attention to the disconnect between the meat people eat and the animals they love. Started as a vegan advocacy organization by Molly Elwood, the farm uses a bait-and-switch approach to start conversations and encourage reflection on food choices. By presenting plant-based "dog meat" at events and on social media, Elwood challenges consumers to extend the compassion they feel for their dogs to all animals raised for food.

Through provocative marketing tactics, Elwood's Organic Dog Meat aims to reveal the truth behind the humane-washing in the animal agriculture industry. By leveraging the emotional connection people have with dogs, the organization sparks discussions on animal welfare and the ethics of consuming meat. With nearly 40,000 Instagram followers and a growing presence at events, Elwood's Organic Dog Meat is successfully using shock value to engage consumers in a dialogue about the treatment of farmed animals and the impact of their food choices.