THIS Isn’t Nice: Crowd Investors Angry at Post-Series C Valuation of Plant-Based Meat Brand

Crowdfunding investors of UK plant-based meat brand THIS are expressing outrage over a significant drop in the company's valuation following a £20M Series C round. The valuation decreased by 67% from its previous round, leading to backlash from investors who feel shortchanged. Despite the company's claims of being well-capitalized and on track for profitability by 2025, crowd investors are critical of the decision to lower the valuation and restrict their ability to trade shares publicly.

The company's founders defended their actions, stating that the lower valuation was a result of the challenging investment market, with food tech financing experiencing a sharp decline in recent years. While the company is focusing on growth and product development, investors continue to question the decision-making process and lack of transparency in the valuation process.