THIS™ Isn’t Pork Sausages Launch at IKEA Restaurants UK-Wide

Plant-based meat brand THIS has announced that its award-winning THIS Isn’t Pork Sausages will be launching at 19 IKEA restaurants across the UK. The sausages will be part of IKEA’s Veggie Sausage & Mash meal, providing a sustainable option for customers to enjoy while they shop. This partnership aligns with IKEA’s goal to have 50% of main meals and 80% of packaged food be plant-based by 2025, making plant-based options more accessible and affordable.

Following a successful year, THIS has also launched new meat alternatives for Veganuary, including THIS Isn’t Chicken Kyiv and THIS Isn’t Chicken Wings. The brand's CEO, Mark Cuddigan, expressed excitement over the partnership with IKEA, stating that it brings together two purpose-driven brands to serve great food. The collaboration reflects a growing trend towards plant-based options in the food industry, catering to the increasing demand for sustainable and ethical choices.