THIS Launches High-Protein ‘Superfood’ Line

UK-based vegan meat brand THIS has announced the launch of its new Super Superfood line, featuring two products, Super Block and Marinated Pieces, made with whole-food ingredients. The plant-based alternatives, high in protein and fiber, aim to meet the increasing demand for more natural and nutritious options in the plant-based market.

The Super Block is made with fava beans, shiitake mushrooms, spinach, and seeds, offering 18g of protein per 100g along with Omega-3 and iron. The Marinated Pieces are infused with a lemon and herb marinade, providing a delicious and versatile option for consumers looking for plant-based protein. THIS plans to expand its Super Superfood line later this year, offering more options for those seeking meat-free alternatives.

Both products will be available in major UK supermarkets, including Tesco, Waitrose, and Sainsbury's, at a price of £3.95. This new launch represents a shift in focus for THIS towards more natural plant-based options, while still maintaining its reputation for providing high-quality vegan meat alternatives.