THIS Launches Vegan Chicken Wings And Kyiv For Veganuary

Plant-based brand THIS is launching two new products for Veganuary 2025 - THIS Isn’t Chicken Kyiv and THIS Isn’t Chicken Wings. Both products are high in protein and fiber, fortified with iron and vitamin B12, and made from soy and fava bean protein. The Kyiv features a wild garlic butter filling and sourdough breadcrumbs, while the wings have a seaweed-based "skin."

CEO Mark Cuddigan stated that the new products offer meat-free options that don't compromise on flavor or texture, bringing consumers closer to a world where animals aren't considered food. The Kyiv will be available at Sainsbury’s, while the wings can be found at Asda and Morrisons in January. The products will also showcase THIS's new branding, with a focus on a hand holding a fork and a change to a blue sky background on the packaging.

Fulfilling the growing demand for plant-based options, THIS is expanding its range of meat substitutes to cater to plant-based eaters looking for delicious and nutritious alternatives. The company's commitment to innovation and sustainability is evident in its latest releases, providing consumers with more ethical and environmentally friendly choices.