THIS Receives £20M Series C Investment to Launch New Plant-Based Meat Offerings

THIS, a UK-based plant-based meat startup, has secured a £20M Series C funding round to expand its product range and drive profitability. The funding, led by Planet First Partners, brings the total investment in the company to £35M. The investment will help THIS accelerate growth in the UK market, launch new product lines, and improve profitability on its core offerings like chicken, beef, pork, and lamb analogues.

The company, which has seen rapid expansion and strong sales growth, aims to become a market leader in the UK's plant-based meat sector. THIS has also streamlined its operations by consolidating production sites and making operational enhancements to improve profitability. Additionally, the company is working on developing a new plant-based 'superfood' with enhanced nutritional value to cater to evolving consumer health preferences.