This Red Hot Chili Pepper Just Launched An Oat Milk Cold Brew Company With a Purpose

Anthony Kiedis, frontman of the Red Hot Chili Peppers, has launched a new coffee brand called Jolene with entrepreneur Shane Powers. The brand offers two flavors, Black and White, made with high-quality ingredients and sourced from an all-female co-op in Peru. With distribution in Live Nation amphitheaters and select retailers in Los Angeles and New York, Jolene aims to bring a new level of quality and convenience to the cold brew market.

The team behind Jolene includes nightlife visionary John Terzian and Global Brand Equities, with Live Nation taking an equity stake. The brand plans to offer fan activations at major festivals and aims to become a staple in the cold coffee space with a focus on delivering a high-quality product that resonates with consumers. Celebrity founders like Green Day and Emma Chamberlain have also entered the cold coffee market, but Jolene's focus on quality and unique flavors sets it apart in the industry.