UK plant-based brand This has relaunched its This is Super Superfood line with a new focus on mushrooms, updating the names and packaging of their products to better reflect their ingredients and versatility. The revamped line includes products such as Extra Firm Mushroom ‘Tofu’ and Crunchy Mushroom Bites, which offer high protein and fiber content and can be used in a variety of dishes.

As whole-food plant-based eating grows in popularity in the UK, This aims to fill the gap for meat reducers looking for protein alternatives with their range of meat alternatives and whole-food proteins. The company, which has raised £35M to date and is close to achieving profitability, has seen strong growth in the UK market and is focused on serving the diverse needs of consumers seeking nutritious and plant-based options while also prioritizing taste, convenience, and sustainability.