Those Vegan Cowboys, the 'stainless steel cow' company founded by the creators of The Vegetarian Butcher, have raised an impressive €2.5 million via crowdfunding in just one day. The campaign, which was soft-launched to pre-registrants before officially opening, saw enthusiastic support from over 600 new shareholders, including early fans, entrepreneurs, dairy farmers, and more.

The success of the crowdfunding campaign demonstrates not only the financial backing for animal-free dairy, but also the community of co-owners actively connected to the company's mission. The funds raised will allow Those Vegan Cowboys to accelerate the development and testing of their animal-free casein technology, which offers a dairy-identical alternative with five times lower environmental impact. With a history of successful crowdfunding campaigns, the company is using broad participation as a means to drive societal change and build a movement around animal-free dairy.