Three-Quarters of Spaniards Say Plant-Based Labeling is Clear and Not Misleading

A recent study conducted by Vegeta/es in collaboration with Más Métrica revealed that the majority of Spaniards find plant-based labeling to be clear and not misleading. 76.9% of respondents can easily differentiate between plant and animal-based products, with 71.8% stating that plant-based products have clear and understandable labeling regarding their ingredients and characteristics. Additionally, 82.9% agreed that terms like "plant-based burger" accurately describe the nature of the product, facilitating more informed purchasing decisions.

The research also indicates a growing market for plant-based products in Spain, with 78.4% of respondents perceiving an increase in prominence for such foods. Nearly half of participants expressed a desire for a greater variety of plant-based options, while over 60% of consumers who have tried plant-based foods have increased their consumption in recent years. With young people and women driving this growth, a move towards a more diverse and conscious diet seems to be taking shape in Spain, reflecting a substantial shift in purchasing habits towards plant-based products.