UK snack brand TREK has collaborated with Biscoff to launch a new protein flapjack. The TREK Biscoff Flapjack is plant-based, containing nine grams of protein and no artificial sweeteners. It consists of oats baked into a flapjack with protein crispies and a layer of Biscoff on top. The flapjacks will be available at Sainsbury’s stores starting in May 2025, priced at £1.35 for a single bar or £3.45 for a three-pack.

The collaboration comes in response to the growing demand for vegan snacks in the UK. The vegan snack market in the UK was valued at $2.1 million in 2021 and is projected to grow at a CAGR of 6.8 percent by 2030, reaching $3.8 million. Other vegan brands like Vive and Vivo also offer protein bars, while mainstream brands are expanding their plant-based product lines to cater to the increasing number of vegans, flexitarians, and those avoiding dairy for health reasons.