Many American diets heavily rely on ultra-processed foods (UPFs), making up more than half of daily caloric intake for most people. As awareness of the negative impact of UPFs grows, companies are creating tools to help consumers identify and avoid heavily processed products, such as the Non-UPF Program. This certification program, based on the Nova framework for unprocessed and minimally processed foods, aims to guide consumers towards less processed and harmful ingredient-free options.

While some experts criticize the Nova system for being too simplistic, other tools, like Zoe's UPF risk scale, offer a more nuanced approach to understanding which UPFs may offer nutritional benefits. The Non-UPF Program not only certifies products but also provides educational outreach to consumers, healthcare practitioners, and industry leaders to promote a healthier food system. By prioritizing real, whole-food ingredients over industrial formulations, companies can help individuals make smarter food choices and reduce their consumption of UPFs.