Trying Veganuary for the First Time? There’s a 28 Percent Chance You Won’t Go Back to Meat

A recent survey conducted by Veganuary reveals that a significant percentage of participants who try a vegan diet for the month of January end up continuing to reduce their consumption of animal products even after the campaign ends. The survey found that 98 percent of respondents reported a decrease in their intake of animal-based foods, with 28 percent of these individuals choosing to remain fully vegan. Many participants cited improved health, increased energy levels, and positive changes in body weight as reasons for sticking with a plant-based diet.

The success of Veganuary in promoting plant-based living is evident in the overwhelming willingness of participants to revisit a vegan lifestyle in the future, with 96 percent expressing interest in trying it again. The campaign's global impact is further illustrated by its record-breaking participation numbers and the opening of a new office in Spain. Additionally, Veganuary celebrates its 10th anniversary with the release of its first official cookbook, which aims to make plant-based eating accessible and enjoyable for everyone.