UK-Based Vegan Fried Chicken Brand VFC Expands to US

UK-based vegan fried chicken brand VFC is expanding into the US market after raising 3.3 million dollars in seed funding earlier this year. The company, known for its Chick*n Fillets, Chick*n Bites, and Popcorn Chick*n made from seitan and coated in a crispy corn flake coating, aims to bring vegan fried chicken to restaurants across the US.

Currently, the brand's products are only available to West Coast restaurants, with plans for a full expansion and retail service in the near future. Founded by Matthew Glover, the creator of Veganuary, VFC's mission is to provide a plant-based alternative to traditional chicken products and ultimately offer a sustainable, cruelty-free option to consumers at an affordable price. This expansion marks a milestone in the brand's efforts to combat factory farming and promote animal equality through delicious, vegan food options.