UK Brand Crackd Determined to Solve America’s Egg Shortage with Plant-Based Alternative

Crackd, a popular UK plant-based egg alternative, is coming to the US to help solve the country's egg shortage crisis. With traditional egg supplies dwindling and prices soaring, Crackd offers a tasty, versatile, and accessible alternative that is set to hit grocery store shelves as early as Q2 2025. Made from all-natural, non-GMO ingredients, Crackd contains zero cholesterol, is free from 14 major allergens, and is lower in calories and fat than traditional eggs.

This liquid plant-based formula can be used in a variety of dishes, from fluffy scrambles to baked goods, and comes in pourable pouches equivalent to seven eggs each. Produced in the US, Crackd ensures a steady supply for consumers and retailers alike. President of Plant Heads Inc US, Jonathan Traub, is excited to introduce Crackd to American households at the Natural Products Expo West in Anaheim, California, from March 5-7, 2025. Attendees can sample the product, learn about its features, and discuss retail availability at booth #2473.