Nonprofit think tank GFI Europe has urged the UK government to invest £150 million in alternative proteins through the National Food Strategy, citing the country's leading position in alternative protein research funding. The majority of the £129 million investment in alternative proteins came from UK Research and Innovation, leading to the establishment of research centers like the National Alternative Protein Innovation Centre. Recommendations for the proposed investment include the creation of a plant-based innovation fund, an alternative protein innovation fund, and university-based research and training to support the development of alternative protein technologies and supply chains.

In addition to the investment recommendations, GFI Europe has called for infrastructure improvements for plant-based protein extraction, updates to nutritional guidelines to include plant-based meat information, and the setting of targets for the proportion of protein-rich foods sold by large food businesses from various sources. Studies indicate that investing in alternative proteins could significantly benefit the UK economy and promote healthier and more sustainable dietary choices, especially in light of the overconsumption of processed meats. The think tank emphasizes the potential for the UK to lead in protein diversification and capitalize on expertise in the sector through continued investment.