UK Plant-Based Meat Player THIS Launches Vegan Chicken Thighs

UK plant-based meat brand THIS is introducing the UK's first nationally distributed vegan chicken thighs, starting at Tesco. Priced at £3.80 for a pack of four, the plant-based chicken thighs are made from a blend of soy and fava bean protein and can be used in various dishes such as traybakes, burgers, curries, and stews. The product aims to appeal to health-conscious consumers, with high protein and fiber content.

THIS has seen significant growth in sales and volume, with a 46.6% increase in sales last year. The company's new product comes at a time of rapid progress, with a range of new plant-based meat products being introduced, including whole-cut meats like chicken breast and roast chicken. The company's innovative extrusion technology allows them to mimic the texture of real chicken thighs, contributing to their success in the plant-based meat market.